What UK golfers want right now
The kit the nation is quietly eyeing up, ranked by how many golfers are looking at, shortlisting and setting alerts on each model this week. We count the nods, never the names: your secret new-driver fund is safe with us.
The first chart is still on the practice ground
We started counting on 18 October. The chart appears once enough golfers have eyed up enough kit to make a fair top 8, usually within a week or two. Like a new driver, it needs a few rounds before it settles.
Want to help it along? Every price alert you set is a vote. Find something you fancy in our price guides, then tap “Email me when it drops”.
- 1LookOpen a model’s price guide
- 2ShortlistAdd it to a four-ball shortlist
- 3AlertSet a price alert. Counts the most
4 of 8 models have qualified so far
What golfers think it costs, against what it actually costs
- Golf bagsguessed 29% too high
- Driversguessed 19% too low
- Golf ballsguessed 15% too high
- Puttersguessed 15% too low
Golfers think it costs more than it does. Good news, for once. From every finished round of Par Price in the last 30 days.
Climbing faster than a skied 3-wood
Risers and new entries appear here once we have a week to compare against.
For golfers
See what everyone else is eyeing, and whether it’s a good time to buy it. Peer pressure, but with price history.
For press
A monthly report with one headline figure and a straight face. Free to quote with a link. The data is in one open file.
For the trade
Deeper demand data by brand, category and season, minus the guesswork. Get in touch
How it works
What gets counted?
Anonymous totals from things golfers already do here: viewing a model’s price page, adding it to a four-ball shortlist, setting a price alert or a “Bought it?” watch, and finishing a round of Par Price. Alerts and shortlists count for more than a quick look, because they mean business.
Is anything about me stored?
No. No cookie, nothing in your browser, no name or email. Each visitor counts once per model per day, and the daily totals are deleted after 70 days. We know a lot of golfers want a new driver; we just never know which ones. Privacy policy
Does anyone pay to be in it?
No. Brands and retailers can’t buy a place, and every brand is treated the same. If a putter is number one, it’s because golfers wanted it, not because somebody asked nicely.
Can I use the numbers?
Yes, free, with a link to golfpriceai.com/demand/. The chart, the Wishful Thinking Index and the category split are all in data/demand/index.json, updated every 6 hours.