We pull live product data — price, stock status, and images — directly from our retail partners' own product feeds, automatically, roughly every 6 hours. Nothing is manually typed in or estimated; every price shown is what the retailer's own feed reported at the last check.

We only call something a genuine drop if our own tracked price history for that exact product actually shows a higher price at some point — not because a retailer's spreadsheet claims an "RRP" that may never have been a real selling price. We also automatically reject implausible discounts (for example, a claimed "was" price several times higher than the current price), since that's usually a sign of bad data on the retailer's end, not a genuine bargain.

Because we don't think manufactured urgency is honest. If a price is genuinely good, it doesn't need a fake clock ticking down to convince you. Every deal on this site stands or falls on the real numbers alone.

No. GolfPrice AI is a price-comparison site, not a retailer — we don't hold stock, take payment, or handle shipping or returns. Every "Buy" link takes you to the actual retailer's own website to complete the purchase, so any questions about delivery, returns, or order status go to them directly, not to us.

Through affiliate commissions. When you buy something after clicking a link from our site, we may earn a small commission from the retailer — at no extra cost to you, and it never affects which price we show or how we rank anything. We're a participant in the Amazon Associates programme and the AWIN affiliate network, among others.

No. GolfPrice AI is a small, independently-run project. We're not owned by any golf equipment manufacturer, retailer, or investor with a stake in which products you buy — our only interest is tracking prices accurately.

Every product card has a "Report a pricing issue" link right on it, which opens a pre-filled email to us with the product and price already included. We genuinely read and act on these — it's one of the main ways we catch feed errors from retailers.

We only show stock status exactly as reported by the retailer's own feed at the last check — we don't guess. If a product isn't showing at all, it's most likely not currently included in one of our retail partners' feeds yet, rather than something we've deliberately left out.

Complete The Kit pairs equipment and accessories that naturally go together (like a driver and a matching headcover), each still at its own real, currently-lowest tracked price. Complete The Look does the same thing for apparel, but the pairing logic is genuine colour theory — same colour, safe neutrals, analogous, or complementary hues — not just "these happened to both be on sale."

The site's tone and copy are written with AI assistance, but every price, discount claim, and stock status shown comes from real tracked retailer data — not generated or guessed. The name reflects that AI helps run the tracking and the site itself, not that the prices are AI-invented.