Privacy Policy

Last updated: 7 November 2026

GolfPrice AI ("we", "us", "our") operates golfpriceai.com. This page explains what information we collect, why, and the choices you have. We've written it in plain language rather than dense legal text.

What we collect

• Email address — only if you sign up for deal alerts or ask us to email you your bag from Assemble Your Arsenal. We use it to send you the emails you asked for, and nothing else.
• The products you're watching — if you ask us to email you when a particular club, ball or other product drops in price or comes back in stock, we store which ones, plus the date and time you confirmed your sign-up.
• The price you paid — only if you use “Bought it? We’ll keep watching” on a price page. We store the product, the price you paid and the date, so we can email you once if the price drops within 30 days. It’s deleted after that email, or after 30 days, whichever comes first.
• Fourball Alerts — when you send a price page or shortlist to your four-ball, the link goes through your own WhatsApp or share menu: we never see or store who you send it to. The link carries an optional first name you type and a random invite code. We count how many people sign up through each invite code (a number only, with no names or email addresses attached) so the page can show “3 golfers joined”. Your shortlist is kept in your own browser, not by us.
• Par Price, the daily game — when you finish a round, your score is saved under a random code your browser makes up (no name, no email), so we can show how you ranked against everyone who played that day. If you join or start a league, we also store the nickname you choose and which leagues that code is in, so your league’s table can show your scores. Other players in a league see only nicknames and scores. Quiet leagues are deleted after 90 days, and scores after 120 days. Your streak and guesses stay in your own browser. If you ask for a tee-time reminder, we store your email address and how often you want it, like any other alert.
• The Bag Draft, Locker Room and Hall of Fame — your drafted bag, nickname and points are saved under the same random code. Each month’s results are kept so your Locker Room can show your record, and each month’s national champions (nicknames and points only) appear in the Hall of Fame. You can untick “Show my nickname” on the Bag Draft page or in your Locker Room to keep your nickname off the national leaderboard and the Hall of Fame; players in your own leagues still see it. If you use “Play on another device” or “Move my Clubhouse”, we hold a one-time code for up to 30 minutes so your other device can pick up your random code, nickname, streak and the My Clubhouse lists below; then it’s deleted.
• My Clubhouse — your personal page gathers what your browser already keeps (your games, Society HQ list, shortlist, fit answers, bag and gift wishlist) and asks for your leagues, societies and Locker Room using your random code. The only new thing it keeps is the price of each shortlisted item when you saved it, in your own browser, so it can show how much it has dropped since. No name, email or password is needed. Your Price Handicap is worked out from the Par Price scores we already keep under your random code (your best 8 of your last 20 rounds); your league-mates see it beside your nickname. If you pick your rough real-golf handicap band, it stays in your browser; we only add one to an anonymous count of how many golfers chose each band.
• Handicap calculators. Everything you type into the calculators on our Improve pages stays on your phone or computer and is never sent to us. We only add one to an anonymous daily count of how many golfers used each calculator.
• Milestone cards. The milestones you unlock (such as your first Price Handicap or a Par Price streak) are kept in your browser, and the cards are drawn on your own device. Only your nickname appears on them, and they only leave your device if you choose to share them. We add one to an anonymous daily count of milestones unlocked and shared.
• The Ace Register. When you log a hole-in-one we keep your random player number, your nickname, the course, hole, yardage, par, club and date, and show them on the course's ace board (unless you untick that box). The names of the people who saw it and the ball you used are only drawn on your own certificate, on your device, and are never sent to us. Courses you suggest are kept so we can check and add them.
• Crowd Caddie. When you call where a price is heading on a price page, we keep your random player number, the product, your call, the date and that day's price, so we can check it 14 days later and show the crowd's split (as percentages, never who called what). If you add a nickname, it's shown on the Oracle board with how many of your calls came good. Nothing else about you is kept.
• The People's Bag. When you pick a model for a slot, we keep your random player number, the slot, the model and the date, so the totals can show which models golfers pick most. Nobody else can see your picks unless you share them yourself.
• Higher or Lower — when you finish the daily run, we store its streak (a number) under your random code so your leagues and the daily table can show it. Free play isn’t stored. Daily streaks are deleted after 120 days.
• The Form Guide — when a society organiser enters the results of a society day, we keep each golfer's points (and back-nine points, for countback) against their member key, plus any nearest-the-pin or longest-drive winners and the organiser's comment. The preview and report for that day can be read by anyone the organiser or a member sends the link to, and show nicknames and points only. The organiser can change or remove the results at any time.
• Live scoring — when an organiser sets up live scoring for a society day, we keep the course card (par and stroke index for each hole, shared with other societies playing that course), each golfer's nickname, course and playing handicap and group, and the strokes entered on each hole, plus any nearest-the-pin or longest-drive entry and a short feed of moments (such as birdies and lead changes). We remember each golfer's course handicap within that society to fill in next time. The leaderboard can be read by anyone the organiser or a member sends the link to, and shows nicknames and points only. The scorecard is saved on the marker's phone until it can be sent. When the organiser publishes the results, the points go into the Form Guide as above.
• Polls — when someone starts a poll we keep the question, the options (and who added an option, by nickname), the closing time and the random player number of whoever started it. When you answer, we keep your choices against your member key (society polls) or your random player number and the nickname you typed (quick polls). Anyone with the poll's link can see the totals and, if the poll was set up that way, which nickname chose what. The organiser can delete a poll and every answer with it.
• Quick rounds and My Game — when you start a quick round on the golf scorecard, we keep the course card, each golfer's nickname, course and playing handicap and pairing, the strokes on each hole, and your random player number as the golfer who started it. If you tap your own name ("Which one are you?") we link that line to your random player number, so the round shows in your My Game stats; you can undo it on the leaderboard. If you turn on extra detail, we keep whether you hit the fairway and your putts on each hole, for your line only. The leaderboard shows nicknames and points to anyone with its link; My Game is shown only on your own device. Your group of golfers for "Play again" is kept in your browser only.
• The National Society League — when an organiser enters their society, we keep the society, its region and division, its handicap allowance, whether its name shows on the tables and whether it's interested in a Champions' Day. The tables show society names (or "A society in [region]" if the organiser prefers) and team scores worked out from the Form Guide results. Individual golfers aren't listed, except a nickname in a short monthly write-up when one score stands out.
• Clubhouse key — if you save a Clubhouse key, we keep a scrambled copy of it (never the key itself) linked to your random player number, plus a small backup of what this browser keeps for your Clubhouse: your nickname, the societies you're in, the kit you're watching, your game streaks and your Shot Saver rounds. It's how your key brings everything back on another phone. No name, no email. Ways to save the key (your phone's passwords, WhatsApp, your own email app, the Clubhouse card) all stay on your side: we never see where you keep it. If you add Face ID, a fingerprint or your phone's PIN (a passkey), your phone keeps the passkey and only its public half reaches us: nothing biometric ever leaves your phone. Getting a new key stops the old one working. If an organiser picks a co-organiser, that member can also run the society and send the organiser a one-time link to take it back on a new phone.
• Shot Saver — the rounds you add (score, fairways, greens, putts, penalty shots, course par and the date) are kept in your browser only, and shown in your My Clubhouse. They're never sent to us. We count, anonymously, how many golfers open Shot Saver, add a round or share their card each day.
• Society Awards Night Kit and Prize Picker — when an organiser makes society awards, we store the society name, season, award titles, the winners’ names as the organiser types them (we suggest nicknames or first names), any line for the card and any prize budget, under the organiser’s random code. Anyone with the awards link can see the award cards; only the organiser’s browser can change them or see the prize links. A winner who opens their private prize link can pick a prize; we store which product they picked and its price so the organiser can buy it. No payment details are ever collected, and no money is taken or held. Awards nobody has opened or changed for 400 days are deleted.
• Society HQ — when someone starts a society, we store its name, area, description, the organiser’s own payment link (if they add one) and whether it’s listed in Find a Society, under the organiser’s random code. Members join with a nickname; we store the nickname and a separate random member key, so other members never see your random code. For each fixture we store its details and each member’s reply (in, maybe, out or waiting list) and, if the organiser ticks it, that they’ve paid. Only members can see fixtures, replies and the payment link. Find a Society shows only the name, area, description, number of members, home course, when it plays, who it suits, its typical cost and any spare places the organiser chooses to show, for societies the organiser has chosen to list; each listed society gets its own page. Members are never listed. If you ask to join a society (or for a spare place), we store your nickname, your note and the answer, so the organiser can say yes or no and you can see it. “Use my location” on Find a Society works out distances on your phone: your location is never sent to us. A town or postcode you type is looked up with postcodes.io. The list is refreshed every 6 hours, so if the organiser stops listing the society it disappears from Find a Society within 6 hours. “Pay the organiser” opens the organiser’s own PayPal, Monzo or Revolut page: we never see, take or hold the money. If a society becomes one of the first 50 to reach four members, we store its Founding Society number. If the society was started from a Par Price league, we store which league it came from, so league members see a “Join the society” button; nobody is added to a society without tapping it themselves. The organiser can also choose a county, which is shown in Find a Society. Leaving a society removes your nickname and replies; societies with no activity for 400 days are deleted.
• Demand Index counts — for our UK Golf Demand Index we keep anonymous daily totals: how many times each price page was viewed, how many times a model was added to a shortlist, the words typed into our search, and, when you finish a round of Par Price, how far each guess was from the real price (a ratio, not your score). No cookie is set and nothing is stored in your browser for this. Your IP address is never stored: it is turned into a one-way scrambled code that changes every day and can’t be turned back into an address, kept for no more than two days so each visitor counts once per product per day, and never saved with the counts. The totals are deleted after 70 days, and we publish only rankings and percentages, never raw search words that don’t match a golf brand or product. We also count how many people watch each product through deal alerts (a number per product, no email addresses).
• Usage tallies — to see whether our games and tools work for golfers, we keep anonymous daily totals of how many people started a Par Price round or a Bag Draft, opened My Clubhouse, used a “Move my Clubhouse” code or confirmed a price alert. They use the same scrambled daily code as the Demand Index counts, so each visitor counts once a day, and your browser keeps only the date of its last count. No names, emails or player numbers are stored with them, and only totals are ever looked at. In the same way we count clicks through to a shop (by the kind of page, such as a price guide or The Shop), visits by where they came from (for example a search engine, an AI assistant, our emails or social media, worked out from the page that sent you, never your browsing elsewhere), price alert sign-ups by the kind of page they started on, unsubscribes, searches on our site that found nothing, and which websites show our embedded price charts or Ace Board (the website’s name only). No cookie is set and nothing is stored in your browser for these.
• Usage data — standard, non-identifying information like which pages you visit and which browser you're using, collected automatically to help us understand what's useful and fix what isn't.
• Cookies — small files stored in your browser. See our Cookie Policy for the full breakdown of what we use and why.

How we use it

• To send deal alert, back-in-stock and “Bought it?” price-drop emails to people who've signed up for them
• To send a one-off email of your bag when you ask for one
• To understand which pages and deals people find useful, so we can improve the site
• To keep the site secure and working properly

We do not sell your personal information to third parties.

Affiliate links

GolfPrice AI is reader-supported. When you click a product link on this site and make a purchase, we may earn a commission from the retailer at no extra cost to you. As an Amazon Associate, we earn from qualifying purchases. This doesn't affect the price you pay, and it doesn't influence which deals we choose to feature — see our affiliate disclosure for more detail.

Deal alerts: how sign-up works and who handles your email

• Confirm first. When you enter your email we send one message asking you to confirm. Until you click the button in it, you're not signed up and we send nothing else. If you don't click it, the link simply expires after 7 days.
• What we keep: your email address, the models you're watching, and when you confirmed. Nothing else.
• Brevo (Sendinblue SAS, based in France) stores these details and sends our emails on our behalf. Your data is held in the EU.
• Cloudflare runs the small service that receives the sign-up form and passes it to Brevo, so our Brevo account key never sits in the website's code. It briefly notes the sign-up's internet address (for up to 10 minutes) to block spam sign-ups, and doesn't keep it.
• Unsubscribe in one click. Every email has a link to stop alerts for one model or stop all emails. It works straight away, with nothing to log into.

We never add you to anyone else's list, and we never put subscriber details in our website's public code or data files.

"Email me this list" (Assemble Your Arsenal)

When you ask us to email you your bag, we send one email to the address you give, through Brevo, and that's it: you're not added to any list unless you also tick the box for price alerts and then confirm. Brevo keeps a standard record of emails it has sent, as all email services do. To stop the button being misused, our Cloudflare service keeps a scrambled (hashed) form of the address for up to 24 hours, so it can limit how many lists go to one address in a day, and then forgets it.

The GolfPrice AI browser extension

Our free Chrome and Edge extension only runs on golf product pages at the UK golf shops, eBay UK and Amazon UK pages listed in its permissions. There it reads the product's name and price from the page so it can look them up in our public price files, which it downloads from golfpriceai.com. The matching happens on your own computer, so the addresses of the pages you visit are never sent to us. When a product matches, your browser downloads that product's price file from our site, just as it would if you opened its price page. The extension keeps no browsing history. If you tap Watch, it sends your email address and the product to our alerts service, exactly as if you'd signed up for a price alert on our site (see Deal alerts above). Your alert email, if you choose to save it, and your settings are stored in your browser on your own computer, and removing the extension deletes them. It never reads or changes cookies, and never changes a shop's links, codes, prices or basket.

Your rights

If you're in the UK or EU, you have rights under GDPR including the right to access, correct, or delete the personal data we hold about you, and the right to withdraw consent at any time. To exercise any of these, email us at the address below.

Data retention

We keep your email address for as long as you're subscribed to deal alerts. If you unsubscribe, you're taken off our mailing list and your watched models are cleared straight away. To have your address deleted from Brevo entirely, email us at the address below and we'll do it within 30 days.

Children's privacy

This site is not directed at children, and we do not knowingly collect information from anyone under 13.

Changes to this policy

If this policy changes, we'll update the date at the top of this page.

Contact

Questions about this policy? Email us at hello@golfpriceai.com.